Date & Time: December 15th, 2023 09:30 AM in Central Time (US and Canada)

Description:

Presented by the National Association of Women Business Owners (NAWBO) members Faith Hurley and Stacy Callighan, the Co-founders of PinPoint Collective It’s no longer enough for us as founders, business owners, or leaders to make vital business decisions based on mere assumptions about what we THINK people want. As we gear up for 2024, regardless of your industry or whether you offer products or services, start the year by getting to know your audiences better. Join us in this session, where we will talk about understanding your consumers' 'why,' driven by their authentic and individualized concerns and needs - the things that genuinely matter to them and fuel their purchasing behaviors. Use these insights to mold your branding, services, offerings, and messages to engage and expand your audience base.

Register Here:

https://us02web.zoom.us/webinar/register/WN_SkQyTIxkQ7uNhZngc6ZErQ#/registration