Presented by Edwin Romero (SEO Manager, Capgemini)

Search Engine Optimization (SEO), or the process of improving search engine visibility, is a marketing channel that is often either overlooked or misunderstood by small business owners. In this webinar, we will review the significance of SEO for small business owners, how SEO can serve as a long term, cost efficient marketing channel and what fundamental best practices should be kept in mind when optimizing for SEO.