The biggest threat to any small business is competition. However, an effective marketing strategy not only sets you apart from your competition, but it also minimizes risks to your business. Small business
marketing strategies have to be more targeted and cost-effective so it’s important to know how to create an effective marketing strategy.
If the market for your product or service is oversaturated with competitors, a niche marketing strategy may be a better option for your small business. Learn how to use market research, conduct a competitive analysis to validate your idea, and how to market to your ideal customer.
Attendees will learn:
Niche marketing - is it the right strategy for your business?
Key elements to building an effective marketing strategy
Tips on conducting market research and competitive analysis
Importance of knowing and finding your “ideal customer”
Content strategy - how to get your message out
NOTE: The business fundamentals discussed in this webinar are essential for the long-term success and stability of any business. All are welcome.