Branding is often misunderstood in the small business world and regarded as something that only the big companies can afford. That couldn’t be farther from the truth.
The reality is, a business without a strong brand has no foundations to stand on and most small businesses fail precisely because they don’t have a brand or they build their brand by focusing on the wrong things.
This event is an in-depth introduction to branding for small business owners, startups and entrepreneurs, full of ready-to-apply takeaways and how-to’s to build your business’ brand.
We will look at the 3 essential parts of a strong brand and what it takes to create a brand that has no competition.
Workshop Synopsis: (learning objectives and/or learning outcomes)
Understand what branding really is and what it can do for a small business
Learn how to build a brand that has no competition.
Get clear on how to “live & breathe” your brand with everything you do.
No matter where you are in the life of your small business, and whether you have heard about branding but don’t quite get it or think your business doesn’t need branding, this workshop is for you and it will help you see your business in a whole new way.
The workshop will cover:
1. Dispelling some myths about branding
2. What branding can do for small businesses and the cost of not having a brand
3. What is branding from the inside-out
4. Thinking as a business vs thinking as a brand
5. Market of 1: How to leave competitors in the dust
6. The 3 essential parts of a strong brand
7. Get to work: Steps to building your own brand
The workshop will be very interactive, with participants being encouraged to ask questions every step of the way and bring their own specific situation into the conversation.
In the second half of the workshop participants will be led through exercises to start fleshing out the core elements of their brand.
Worksheets will be provided to continue the brand development process after the workshop.